Designing and evolving complex software products and platforms.

A white-label platform serving many operator brands had grown by copying — each brand its own build, its own configuration, its own styles. The work: turn a brand into configuration, so one codebase can serve many brands safely.

Role

Own the shared multi-brand web application platform and its modernization

Focus

Multi-tenant architecture · Configuration-driven design · Legacy modernization

A high-traffic consumer product with continuous live data, a catalogue of 900+ titles and a mostly mobile audience. The work: keep it responsive and stable while features, content and markets keep changing.

Role

Lead delivery of the client application — architecture, performance and production stability

Focus

Real-time data · Performance · Production reliability

Lumen is a Spanish-learning product for complete beginners: a streaming AI tutor, lessons generated from each learner's plan, generative practice and spaced repetition. I built it alone, from the first prototype to a three-tier product running in production.

Role

Sole engineer: product design, architecture, frontend, backend services, AI integration and deployment

Focus

AI-enabled product · Service architecture · End-to-end ownership

Life insurance is traditionally slow and hard to compare. Pendella's promise is personalized coverage in under ten minutes, in three steps. I worked on the guided flow that delivers it.

Role

Built the question-driven application steps that lead users to personalized coverage suggestions

Focus

Financial services · Guided decision flow · AI-assisted personalization